Duheng "Hansen" Liang

Product Leader
Medford, US.

About

Highly accomplished Product Leader with extensive experience in driving new product creation from ideation to market launch, consistently delivering significant growth and market fit. Proven expertise in owning P&L, defining multi-year product strategies, and leading cross-functional R&D and Go-to-Market teams. Adept at incubating new products, optimizing adoption, and fostering strategic partnerships to achieve business objectives.

Work

KLAVIYO, INC
|

Head of Reviews / Group PM, New Products

Boston, MA, US

Summary

Leading New Products with full P&L ownership, defining multi-year strategies to drive significant growth and category redefinition, while managing R&D teams and incubating new products through strategic executive and external partnerships.

Highlights

Directed P&L and strategic roadmap for New Products, reporting directly to the Chief Product Officer and co-founder, ensuring alignment with multi-year growth objectives.

Managed New Product R&D teams, overseeing execution of strategic roadmaps as both a manager and individual contributor.

Spearheaded company-wide and cross-company initiatives, including key partnerships with Meta and Google, to accelerate new product incubation and market expansion.

KLAVIYO, INC
|

Lead Product Manager

Boston, MA, US

Summary

Directed the international launch and iterative growth of Klaviyo Reviews, enhancing product-market fit and driving revenue expansion through strategic internal and external representation.

Highlights

Led the international launch of Klaviyo Reviews, continuously iterating to optimize product-market fit and significantly grow product revenue.

Represented the product and business unit effectively to company leadership and key external partners, fostering critical stakeholder alignment.

KLAVIYO, INC
|

Senior Product Manager

Boston, MA, US

Summary

Co-founded the New Products team, driving the full lifecycle development and launch of Klaviyo Reviews from ideation to market, securing executive investment and achieving initial revenue.

Highlights

Co-founded the New Products team, conducting market research and prototyping new technologies to identify high-potential product opportunities.

Created and launched a new product reviews app on the Shopify App Store from scratch, acquiring initial users and generating first revenue.

Developed comprehensive business cases and successfully persuaded the executive team to invest in scaling the product idea into a full-scale offering.

Led end-to-end development of Klaviyo Reviews from R&D to GTM, ensuring tight release schedules and cross-functional alignment across 10+ departments.

KLAVIYO, INC
|

Product Manager

Boston, MA, US

Summary

Directed the Onsite Team to enhance customer audience growth and personalization tools, significantly increasing product adoption and contributing to the launch of key new products like SMS.

Highlights

Led the Onsite Team, increasing adoption of audience growth tools from 20% to over 50%, establishing them as the leading solution in a rapidly growing customer base.

Drove roadmap and strategy to expand product-market fit to new products and channels, notably contributing to the launch of a new SMS product with enhanced consent collection.

Optimized self-serve adoption as leader of the Growth Team, collaborating with Marketing, Sales, and Success to streamline user onboarding.

Scaled Product Team operations by standardizing processes, including implementing an automated customer interview scheduling tool and centralized research documentation.

LUTRON
|

Senior Project Software Engineer

Coopersburg, PA, US

Summary

Led the development of "Lutron Designer+" software, overseeing a 20+ member engineering team, defining product roadmaps, and delivering 10+ major releases with pending patents.

Highlights

Led the development of "Lutron Designer+" software, managing a cross-functional team of 20+ engineers, Business Analysts, and Quality Assurance specialists.

Defined, prioritized, and executed the product roadmap, delivering 10 quarterly major releases and contributing to 10+ pending patents.

Organized and managed engineering development sprints, creating detailed technical specifications to guide software feature implementation.

LUTRON
|

Co-Op Electrical Engineer

Coopersburg, PA, US

Summary

Developed a Statistical Process Control (SPC) .NET software package to enhance manufacturing efficiency of electronic components at US production plants.

Highlights

Designed and developed a .NET-based Statistical Process Control (SPC) software package to monitor and significantly improve manufacturing efficiency of electronic components.

Implemented data collection and analysis tools that optimized production processes across US manufacturing plants.

Volunteer

ASME Student Chapter at Lafayette College
|

Chair

Easton, PA, United States of America

Summary

Chaired the ASME Student Chapter, leading successful STEM projects and prototyping an innovative robotics motion-control interface.

Highlights

Successfully fundraised for and led multiple student STEM projects, fostering hands-on learning and innovation within the chapter.

Founded and prototyped an intuitive robotics motion-control interface, demonstrating practical application of engineering principles.

Education

Lehigh University
Bethlehem, PA, United States of America

Master of Engineering

Technical Entrepreneurship

Grade: 4.0

Courses

Specialized in new technology product creation, innovation management, intellectual property, and startup financials.

Developed a gaming mouse from concept to launch, shipping working prototypes to real customers.

Lafayette College
Easton, PA, United States of America

Bachelor of Science

Electrical & Computer Engineering

Grade: 3.82

Courses

Developed hardware and software systems, including wireless communications modules.

Engineered electric vehicle battery management systems.

Skills

Product Management

Product Vision, Strategy Development, Roadmap Setting, Roadmap Execution, Agile Methodologies, Cross-functional Leadership, Product Marketing, Sales Strategy, Customer Success, Support Team Management.

UX Research & Design

Customer Research, User Testing, Prototyping, Lean Validation, UX Design.

Technical Skills

C, C++, C#, Java, Swift, Electrical Engineering, Software Development.